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PMA — Creative Africa Exhibition Season

The Philadelphia Museum of Art had the ambitious plan to create a five-part exhibition season (Fashion, Architecture, Photography, Textiles and Traditional Art) called Creative Africa.

The idea was to work closely with Museum leadership to resolve the overall identity system for the exhibition season — a meaty puzzle that housed a wide range of art and ephemera under one branded roof and affected an array of collateral items, from web banners to building-side banners, from branded media content to print advertising and OOH all over town.

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 - -  William Morrisey for the Philadelphia Museum of Art  Creative Director Luis Bravo

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William Morrisey
for the Philadelphia Museum of Art

Creative Director
Luis Bravo